Growth for Growth's Sake refers to a business model in which the focus is placed strictly on growth of the business in terms of sales or gross revenues.  Very little emphasis is placed on the net profit of the company during the first two or three years.

In order for this type of business model to work however, the company must be well capitalized, probably with Venture Capital, since Angel Investors will not be able to provide enough funding for this type of business model.  It should be well funded so that it can make it through the growth phase without going bankrupt or out of business.  A Venture Capital Firm will analyze the numbers very carefully and it is very important for the management team to know what the monthly Burn Rate is for the company.  Knowing what the monthly burn rate is determines how many months the company can keep focusing on its growth model without worrying about achieving a net profit.

The strategy is to reach a certain amount of growth and then, if possible, drastically cut back on costs and expenses. Unfortunately, this means cutting back on everything, including employees.  If the company was able to achieve strong enough revenues and then strategically cut its costs and expenses to maintain a quarterly net profit, the growth for growth's sake model was a success. 

Unfortunately, these growth models are very risky.  If they don't work out, the Venture Capital Investor has just spent millions of dollars on a two or three year investment that can turn out to be a total loss.